London, UK – 23 April 2025 – A bold new venture, allpointsAI, has officially launched to demystify the noise, confusion, and hype surrounding AI, delivering real-world, strategic, and measurable AI solutions for creative businesses and agencies.
As a leading voice for creative technology and AI, and former Group CTO of Imagination, Anton Christodoulou joins forces with commercial growth consultant and industry leader Max Fellows to launch allpointsAI – the first purpose-built AI solution designed to give businesses in the experience and creative industries a lasting competitive edge.
Focused on building tools that scale agency effectiveness without losing the human edge, from streamlining bespoke pitching costs and reducing your pitch times by up to 80%, to redefining the process and success of your talent acquisition, allpointsAI is positioning itself as a trusted strategic partner, not just a tech vendor.
In an era when AI is being simultaneously overhyped and underutilised, allpointsAI brings a much-needed clarity and strategic lens to its application. Born from a growing frustration among creative leaders: the repeated investment, inefficiencies, and spiralling costs in the pitching process, and the lack of practical AI solutions that actually understand and address the nuance and complexity of creative industries.
“We’ve reached a point where AI is either being blindly adopted, or completely ignored. allpointsAI sits firmly in the middle, cutting through the noise and ‘frenzy’, focusing on what really matters: measurable outcomes,” said Fellows, “This isn’t about chasing shiny tools. It’s about building meaningful, tangible solutions that creative businesses can own, trust, and scale with clear, quantifiable costs and savings.”
“AI is here to enhance us, not replace us – and properly aligned with the real-world business challenges our industry faces, it can reduce the noise, eliminate repetition, and offer a powerful strategic lift, helping founders and leaders reclaim time, talent, and margin.” added Christodoulou, “allpointsAI brings the experience, technical rigour, and deep industry insight to help creative teams get there faster, smarter, and with measurable impact.”
For those feeling overwhelmed by the pace of AI, or simply unsure where to start, allpointsAI offers the clarity, capability, and confidence to move forward. Starting with our three-stage sprint, analyse, and deploy process, designed to build tailored solutions that can include internal tooling, automation frameworks, workflow enhancements, training, or sandboxed AI models – all with clearly defined strategic and commercial outcomes.
Company Info
- Website: allpointsai.com and allpointsai.co.uk
- LinkedIn Company Page: https://www.linkedin.com/company/allpointsai/
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Co-Founder Bio’s
Max Fellows – Visionary Leader in Events, Mentorship, and Growth Advisory
A Forbes 40 Under 40 honouree and TED Talk presenter, Max Fellows is a driving force in global events and business consultancy. With over 15 years of experience, he has built and scaled event businesses, delivered transformative live communication programmes, and cultivated thriving professional networks.
As founder of Allpoints Consultancy, Max specialises in commercial growth, strategy, and M&A advisory for agencies, brands, and event businesses. He also co-founded Elevate, the industry’s leading mentoring platform, and GlobalEventSuppliers.com, streamlining connections in the events supply chain.
Collaborating with agencies like Amplify and Identity and brands including Sky, Meta, Puma, and Ubisoft, Max is a trusted advisor delivering transformative growth. A sought-after speaker and media contributor featured in the Financial Times, BBC, and Sky News, he continues to shape the future of events and communications.
LinkedIn: https://www.linkedin.com/in/max-fellows-9186661b/
Anton Christodoulou – Visionary Technology Leader and Speaker in Experience Design
Driven by a passionate pursuit for fusing strategic insight and technology with human connection and storytelling to craft experiences and environments that transcend the ordinary and redefine what is possible, using the latest technological advances, and industry and customer insights.
For over a decade as Group Chief Technology Officer, Anton led the global technology strategy and execution for the international experience design company, Imagination. At a historical point in the emergence of immersive technologies and AI, Anton lead groundbreaking, Guinness World Record breaking, and multiple award-winning creative consultancy, live experiences, destinations and content for global audiences, including Rolls Royce, NEOM, Universal Studios, JLR, vivo, Qiddya, MDLBEAST, Ford, MLB, Visa, and Lego.
Recognising the massive shift in the evolution of experience design and the way brands interact with customers, whether in-person or online, Anton defined and launched XPKit®, Imagination’s pioneering industry-first global experience platform.
As a passionate advocate for immersive technology, experience design and privacy, Anton is a founding board member of Innovate UK’s Immersive Tech Network, Co-Chair of the Ethics Working Group, and founding Trustee of the Trust 3.0 charity, the digital privacy advocacy group.
LinkedIn: https://www.linkedin.com/in/antonc/
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For all marketing & PR enquiries, please contact megan@fromallpoints.co.uk