Allpoints Insights

Unlocking the Power of Rebranding

Allpoints is a unique independent consultancy supporting agencies, brands, and businesses within the creative industry.

Our First Point: Ask Why? And Why Now? These are two questions often overlooked but incredibly valuable. Being clear on the answers to these questions sets objectives for the branding process and informs measurable outcomes. For example, sales may be suffering due to confusing messaging or an outdated brand identity.

Point 2: Who Are You Talking to Now and Who Do You Want to Talk to? Understanding your current and future audience is crucial for your brand’s evolution. Consider how you can retain the loyalty of existing customers while appealing to the needs of future ones.

Point 3: What Do They Want to Hear? Focusing on an audience of one and understanding their needs, wants, and ambitions is key. In our case, we cater to SME companies by simplifying business jargon and communicating human to human.

Point 4: What Other Choices Do They Have? Knowing your competitors and identifying your point of difference is essential. Look for unmet needs or wants where there is evidence of demand. For us, collaboration with industry specialists provides a more comprehensive perspective.

Point 5: Can You Back It Up? It’s not just about talking the talk but also walking the walk. Your audience will quickly notice if you can’t deliver on your promises. Business and brand need to align seamlessly, and it’s crucial to prove your worth. In our case, our case studies speak for themselves!

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